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  • Strategy
    UX Strategy Game plan

    What is UX Strategy?

    Stakeholder Interviews

    What are stakeholder interviews?

    user centered insights

    Discovering user-centered insights

    Competitive Analysis

    What are competitive audits?

    business vision

    What is a UX Vision?

  • Research

    What is a content audit?

    current state analysis

    What is current state analysis?

    user interview

    What are user interviews?

    clickstream analysis

    What is clickstream analysis?

    UX personas

    What are personas?

  • Design
    user flow maps

    What are flow maps?

    ux conceptualization

    What is conceptualization?

    wireframing

    What are wireframes?

    user experience design

    What is User Experience Design?

Jay Sethi
JoinedFebruary 12, 2024
Articles19
UX Strategist, Researcher and Designer. Close to two decades of experience working on medtech, fintech and ecommerce.
UX Strategy Game plan
Strategy
·February 6, 2024

What is UX Strategy?

What is UX Strategy? UX Strategy is a plan designed to communicate salient direction of how to reach a desired...
Research
·February 2, 2024

What is a content audit?

What is a content audit? In the vast digital landscape, where information overload has become the norm, businesses must ensure...
current state analysis
Research
·January 31, 2024

What is current state analysis?

Stakeholder Interviews
Strategy
·January 27, 2024

What are stakeholder interviews?

What are stakeholder interviews? Stakeholder interviews are used by UX practitioners to understand the expectations and measures of success for...
Connecting experiences across channels
Service Design
·January 21, 2024

Connecting experiences across channels

Connecting user experiences across channels refers to providing a seamless and cohesive experience for users as they interact with a...
user interview
Research
·January 21, 2024

What are user interviews?

clickstream analysis
Research
·January 17, 2024

What is clickstream analysis?

What is clickstream analysis? Clickstream analysis is the process of analyzing the data generated by the clicks and interactions of...
UX personas
Research
·January 16, 2024

What are personas?

What are user experience personas? Personas refer to fictional characters created to represent the various user types that might use...
user centered insights
Strategy
·January 15, 2024

Discovering user-centered insights

user flow maps
Design
·January 15, 2024

What are flow maps?

What are user experience flow maps? User experience flow maps are visual tools that help designers understand the user journey...
ux conceptualization
Design
·January 14, 2024

What is conceptualization?

What is user experience conceptualization? User experience conceptualization refers to the process of visualizing and ideating the overall user experience...
Voice-of-customer data
Research
·January 14, 2024

What is voice-of-customer data?

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