What is a UX vision?
A user experience vision is a statement or description that outlines the overall goals, values, and key characteristics of the user experience that a product or service aims to deliver to its target users. It serves as a guiding principle for the design and development of the user experience, ensuring consistency and coherence across all touchpoints and interactions. The user experience vision often includes aspects such as usability, accessibility, aesthetics, and overall delight and satisfaction for the user.
Why do you need a UX vision?
A user experience vision helps to guide the design and development of a product or service by providing a clear vision of what the user experience should look like. It ensures that all stakeholders are aligned on the goals and direction of the user experience, which can help to avoid miscommunications and conflicts during the design process. A clear user experience vision also helps to prioritize design decisions and ensure that the end product meets the needs and expectations of its users. Overall, a user experience vision is essential for creating a user-centered and successful product or service.