What is voice-of-customer data (VoC)? Voice-of-customer (VoC) data refers to the collection and analysis of information obtained directly from customers....
What are user interviews? User interviews are an essential tool for understanding the needs, preferences, and behaviors of our target...
What are user experience personas? Personas refer to fictional characters created to represent the various user types that might use...
What is clickstream analysis? Clickstream analysis is the process of analyzing the data generated by the clicks and interactions of...
What is prototype testing? Prototype testing refers to the process of evaluating a prototype of a product or service...